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OLYMPIC GOLD

I love the olympics. Everything about it. The stories of these amazing young people from around the world who have worked so hard and with so much dedication to get there. The atmosphere of tolerance and appreciation. The hope that is expressed by the youth of the world. And sinking into a new culture depending on who is hosting the games.


Road leading to the sunrise

Even the advertising changes. Every ad is reconfigured with a message that is uplifting and speaks to the astonishing power and resilience of people working together.


For two weeks we suspend our everyday lives and dive into sport. Sport, for the love of it. Excellence, for the love of it. The triumphs and the tragedies, we feel the pain and we share the joy! This years’ motto is: Faster, Higher, Stronger - Together. A message of solidarity and cooperation.


In a world that is splintering with hatred, intolerance, lies and fear, these games will be a welcome distraction. Perhaps this interlude will inspire people to bring tolerance into their everyday lives. Perhaps it will inspire others to see the similarities between the people of the world instead of the differences. Perhaps it will inspire all of us to remember the power of cooperation in creating a new dream.


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